Journalism 190

Week 5
summaries & lecture-related material



"A little patience, and we shall see the reign of witches pass over, their spells dissolve, and the people, recovering their true sight, restore their government to its true principles.

It is true that in the meantime we are suffering deeply in spirit, and incurring the horrors of a war and long oppressions of enormous public debt......we must have patience till luck turns, and then we shall have an opportunity of winning back the principles we have lost, for this is a game where principles are at stake." -- Thomas Jefferson, 1798, after the passage of the Sedition Act

Pilgrim on TV
Some lecture material about television -- and a bevy of TV concepts
Pilgrim on advertising
Some advertising history -- and some cons plus a pro
"Amusing Ourselves to Death" Chapter 5
Neil Postman's assertions regarding TV and a visual society
"Amusing Ourselves to Death" Chapter 6
Another Postman chapter with assertions regarding TV and a visual society
Ad and Ego -- a summary
Pilgrim's notes on the video about subtlties of advertising

Notes:
No Web summary of "The Overspent American" will be posted. Note the concept "aspirational gap" and 3 ways to overcome consumerism. Reflect on the major assertions and supporting evidence in the video.

No summary of "Consuming Kids: the Commercialization of Childhood" will be posted. Note how marketers use psychology, anthropology and neuroscience to develop a profitiable and consumer demographic. Regarding media and children, note concepts of "ethnographic research," "rewiring childhood," "neuromarketing" and "symbolic advertising" (definition provided in Pilgrim's advertising lecture concepts).


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