Journalism 190 -- Fall 2009

Week 6
summaries & lecture-related material

(Nov. 2-6)


Entertainment is the best propaganda, according to Joseph Paul Goebbels, Nazi minister of propaganda, fervent believer in video as the most important medium to achieve propaganda purposes.

Pilgrim on culture and PR
Pilgrim's lecture material about PR -- and about American culture, blurring of fact and fiction, docudramas, and hegemony
Press accuracy ratings drop
Some current Pew Research Center findings about press accuracy
"New Media Monopoly" Chapter 7
Some important points in Bagdikian's Chapter 7
Amusing Ourselves to Death, Chapter 7
A summary of Neil Postman's chapter about television's impact on culture
Pilgrim on Bennett's "News: The Politics of Illusion"
A preliminary summary of Pilgrim's lecture about the findings in this book

Notes:
No Web summary will be posted of the video, "Toxic Sludge is Good for You," will be posted. Take good notes, especially on concepts such as "VNR," "third-party advocacy," "front groups," "silencing debate," "crisis management," and note Public Relation's view of media.
[FYI, regarding the example of Gulf War I propaganda by Hill and Knowlton (H&K), H&K executive Victoria Clark became Pentagon spokeswoman for Gulf War II.]

No Web summary of "Constructing Public Opinion" will be posted; take good notes, especially on concepts such as "liberal/conservative myths" and "liberal/conservative differences," and "phantom liberal." Also, note these two findings that are mentioned briefly in the video: 1) what people pay attention instead of specifics of news, and 2) what happens to public attention as media interest in a news subject decreases.

No Web summary of "No Logo" will be posted. Students should take good notes, especially on the concepts of "lifestyle branding," "no logo," "brand tribes," "brand bombing," "silent censorship" and "Nike paradigm," along with the answer to the problem -- "brand-based investigative activism."


Remember that Town Hall #2 will be this Friday (Nov. 6). Come to the regular classroom at 9 a.m. -- 10 points.


The first week of online discussion begins this week and runs through Week 7. Discussion ends at Fri., Nov. 13 at noon. Read the directions under "Online discussion" at the top of the main J190 page. In your first entry, respond within your group to Pilgrim's question -- by the end of Wed., Nov. 4 of Week 6; respond to each other in your group three other times before Nov. 13 at noon -- no more than one entry each day for points. Up to 15 points each for the four entries (0 points for no entry; up to 10 points for brief entry; up to 15 points for a developed, well-supported paragraph -- seven sentence or longer). 60 total points possible.

To ensure you will get credit for each of your four responses, NUMBER EACH RESPONSE after your name (or at the end of the subject line). For example: Pilgrim, Tim -- 1. Your second ressponse will have a 2; your third response will have a 3; your fourth response will have a 4.

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Updated 2009