Facebook Sponsored Stories tidbits
from http://www.facebook.com/ads/stories/ (and link)
Build word of mouth. Naturally.
People are naturally interested in things their friends care about.
That's why the News Feed is such a central part of Facebook: News Feed
stories give friends an easy way to show each other what they like.
Now with Sponsored Stories, you can increase the visibility of these
powerful News Feed stories when they relate to your organization or
A note for Facebook users
Sponsored Stories are regular News Feed stories that have been promoted to
the right column of Facebook, where you may be more likely to discover new
things that your friends are interested in. These stories only show up for
friends, so you can learn about places to go, apps to use, games to play
and organizations your friends like.
Learn more about Sponsored Stories
To see how Sponsored Stories can help your app, game, place or page,
explore these resources:
Marketplace Sponsored Stories Guide
Marketplace Sponsored Stories Types
Creating Marketplace Sponsored Stories in 5 easy steps
Step5 Setup your campaign budget, pricing and scheduling
You can set up your campaign budget, pricing and scheduling for Sponsored
Stories the same way you would for Marketplace Ads. You can learn more
about it by visiting the Guide to Facebook Ads at
Recommendation: Increase organic actions
Sponsored Stories depend on the amount of organic actions people
take with your Page, Place, App or Domain. Therefore, we recommend that
you use both Sponsored Stories and Facebook Ads. Your ad campaign will
increase the number of actions people take with your content, while
Sponsored Stories will broaden the reach of those actions.
we advise you to put social plugins on prominent locations (sic) your
website and give people compelling reasons to share content from their
site in order to increase the number of organic stories about your
(Some bolding, and error noted -- by Pilgrim)
Compiled December 2011